Microsoft is bringing its subscription Xbox Game Pass service to Samsung televisions.

This service doesn’t require a console and is another step forward for cloud gaming.

Microsoft is looking to expand its cloud gaming service to more devices.

“Giving players choice … has been critical to the journey we’ve been on.”

“It’s only natural to think about this, with everything moving to the cloud.”

“We’re putting the player at the center of the experience,” Spencer said.

Samsung will also support connecting any Bluetooth headphone for Xbox Live voice chat.

A quick demo of Halo Infinite, Forza Horizon 5 and Flight Simulator showed an experience with little lag.

That’s a big opportunity as Spencer looks to tap those 3 billion potential gamers.

Correction, 11:45 am PT:Changes Samsung executive Won-Jin Lee’s title.