Owning is almost always better than renting.
That applies to your online audience, too.
A strong social media presence is crucial for both businesses and online personas these days.
As a result, a new key in of online networking known as decentralized social is becoming increasingly mainstream.
Here’s how it works.
“It’s kind of the same thing on social platforms.
They have become the distribution system they’re potentially hindering your ability to make money,” Nix said.
But decentralized social is not the only case for a .social username.
Another reason to secure your preferred web address is for your business.
No more rushing to lock down handles or building an audience on a platform that later becomes obsolete.
A .social username ensures you have brand recognition, clarityand more control.
