WhatsApp wants in on ephemeral content.
Like personal messages, View Once media is protected by end-to-end encryption, WhatsApp says.
Photos and videos sent using this feature will have a “one-time” icon to signify they’ll disappear.
And if a recipient reports View Once media, it’ll be given to the company.
You’ll be able to see if recipients opened photos or videos only if their read receipts are on.
If media isn’t opened within 14 days, it’ll expire.
(You won’t get a notification if they do.)
It’s also possible for them to take a photo or video of media with another rig.
Instagram, another Facebook-owned company, also launched similar features on its platform, a few years ago.
View Once is rolling out to all users starting this week.