These Lay's chips are made from potatoes grown in soil from NFL stadiums

Because it’s kinda brilliant.

Can you taste the cleats and sweat?

These chips are more about mystique than the terroir of NFL stadiums.

It requiresfans to create tweets using a series of hashtags.

Full rules are available on theLay’s Golden Grounds web page.

Golden Grounds made from potatoes grown in fields mixed with NFL teams home grounds.

Sorry, Browns, Bengals and Broncos fans: no dirt-chips for you.

I don’t know why, but I’ve reached out to Frito-Lay to ask.

A making-of video goes into some details of the creation process.

You’ll be glad to know that dirt from rival teams was kept separated in the potato field.

That means Chicago Bears Soldier Field chips won’t be besmirched by Green Bay Packers Lambeau Field soil.

Frito-Lay brought on football legendJerry Rice as the spokesperson for the chips.