The most intriguing series – aside from a115-inch behemoth that costs $20,000– is the new QM851.

The company claims 5,000nitsin highlights, compared with 2,800 nits last year.

The QM851 comes in 65-, 75-, 85- and 98-inch sizes – unfortunately it lacks a 55-inch size.

Also new for 2024 is a 2.1.2-channelDolby Atmossound system and aNextGen TVtuner.

It’s a neat feature but hardly (cough) a game-changer since it works only with PCs.

Once again TCL is using the Google TV operating system exclusively in its midrange and high-end TVs.

It will continue to sell a handful of smaller, less-expensive Roku TVs in its S series.