Its called the Ahh Effect campaign.
Ahhhhhhhhhhhhhhhhhhhh.com brings to you series of videos of cats playing with Coca-Cola boxes.
So, who was this mysterious campaign targeted toward?
And why did you probably never see this?
The answer to everything is Millenials.
The purpose behind this was to get the lot of younger generation back to the soda pop fold.
source: www.techworm.net
