In the online world what Google gives, only it can take away.
He recounted his brush with Google penalty and how it destroyed his business inrecent interview with IndieVC.
Haugheys story
This is what happened with Haugheys successfully running website.
But suddenly, in 2012, Ask MetaFilters traffic plunged.
The site lost half its ad revenue overnight.
Google had made anupdate to its search rankings that affected MetaFilters ranking in search.
Loss of rankings meant that Haugheys website visitors trickled down to next to nothing.
Haughey didnt know what the issue with MetaFilter was that caused it to be punished.
However, for Haughey and Metafilter, things were never the same.
For a year and a half, I waited, Haughey told IndieVC.
It got to the point where we couldnt pay our bills.
Thats when I reached out again to Matt Cutts, Things never got better.
He was like, What, really?
He looked into it and was like, Oh yeah, it never reversed.
You were accidentally put in the bad pile.'
Haughey has learned the Internet lesson the hard way.
Everything online depends on Google and to beat it you’re free to only diversify.
source: www.techworm.net
