Maybe the old name was falling flat.
Maybe the company felt it needed to demonstrate some depth.
Whatever the case,SquareInc.
is changing its name to Block.
The name change won’t affect the company’s merchant payment processing platform, also called Square.
“Block is a new name, but our purpose of economic empowerment remains the same.
As a result, the company will no longer share a name with one of its products.
Square Crypto, a company project focused on bitcoin, will become Spiral.
Dorsey stepped downfrom his other CEO gig, at Twitter, on Monday.
The change to Block will become legally effective Dec. 10.
The company said in a press release that there’s no single inspiration for the name.
