Peloton Will Lower Bike Prices, Raise Subscriptions

ET) on Thursday, as previously reported byCNBC.

Subscriptions in other countries are unchanged for the moment.

Bikes will cost $1,445 instead of the current $1,745.

Bike Plus will cost $1,995 instead of $2,495.

Peloton’s Tread will go for $2,695 instead of $2,845, Peloton said.

Some of those costs include shipping and setup.

The company framed the cheaper equipment as reducing the barrier to entry.

A pandemic era success story, Peloton has since conductedmajor layoffs, shaken up leadershipand debuted new subscription models.

Other firms havereportedly considered purchasingthe company.Activist investors are pushing for a saleof Peloton, CNBC reported Wednesday.