On Echo Show 15, Alexa will recognize your face thanks to Amazon's Visual ID

The Echo Show 15 gets its computer vision processing capabilities from itsAZ2 processor.

Last year’sEchoandEcho Dotspeakers had the AZ1 chip, which allowed for enhanced voice processing.

Visual ID is optional and turned off by default.

You’ll have to opt in and enroll your facial profile to use the feature.

This profile won’t be sent to any other devices, the company says.

Amazon’s use of facial recognition technology in its other smart home products has seen pushback from privacy advocates.

(Ring’s approach to privacy has drawn heavy criticism in the past two years.

For more, read thisdeep dive into Ring’s current policiesby CNET’s David Priest.)