Netflix to Start the Phase-Out of Its Basic Ad-Free Plan in the US

The streaming giant announced the move in aletter to shareholderson Thursday and discussed it during its second-quarter earnings call.

The announcement about sunsetting this subscription plan is not new.

Users have begun to seeon-screen notificationsshowing a deadline to upgrade subscriptions.

You must upgrade to access certain TV shows and blockbuster movies.

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The streaming service cited its entertainment value and highlighted itsexpanding video games lineupand live sports programming.

Be sure to check out our coverage ofNetflix’s gamesand whatad-based subscriptions offeracross the streaming universe.