Cortana had always been intended as a code name, not a public-facing name, noted Paruchuri.

Ballmer had poor product taste.

He wanted the whole thing to be Microsoft branded.

cortana

And then his parting gift was to attempt to name it Bingo.

But we waited it out, Paruchuri told Alice.

Nadella was a huge supporter of the project because of his belief in the power of AI.

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Everything that was right about the first release went wrong for the second release.

All of the new people diluted the original ethos theyd built and diluted the focus.

Theyd worked out how to scale their product but not their culture, he continued.

It was the beginning of the end.

With the rapid dilution, the brand faltered before it even had a chance to truly reach the masses.

source: www.techworm.net