Instagram introduces link stickers in stories for all users.
Launched in 2016, the Stories feature allowed users to share ephemeral content.
The swipe up feature was introduced later, catering to accounts with over 10,000 followers or verified profiles.
Many aspiring creators and small businesses were unable to participate in external linking.
This limitation prompted a call for more inclusive options that could empower a more extensive user base.
Move to Link Stickers: What Are They?
Instagrams introduction of link stickers addresses the inequity inherent in the previous model.
Here are a few exemplary cases:
1.
Fitness Coaches: @fitwithchloe
Fitness coaches have opportunities to educate and connect with audiences via Instagram Stories.
@fitwithchloe often shares workout tips, recipes, and motivational content.
With link stickers, she directs users to her fitness programs landing page, driving sign-ups and engagement.
