“Our research shows that a lot of negativity towards public figures comes from people who don’t actually follow them, or who have only recently followed them, and who simply pile on in the moment,” it said, citing the “unacceptable"surge in racist abusefollowing last month’s Euro 2020 final as an example.
Additionally, Instagram is strengthening the language of the warning sent to people who venture to post a potentially offensive comment, immediately reminding them of its community guidelines and saying that their comment may be removed or hidden.
The company is also rolling outits Hidden Words feature, which takes messages containing various offensive terms and places them in a hidden folder so you don’t have to see them, worldwide.