This allows advertisers to build personalized profiles for targeted advertising based on users online activity and estimated locations.
Meta was notified about the EDPBs urgent binding decision by the Irish DPC on October 31, 2023.
It is high time for Meta to bring its processing into compliance and to stop unlawful processing.
It also has plans to offer a subscription model in November that complies with the regulatory requirements.
With the EDPBs decision, the fine will now be made permanent.
The ban on behavioral advertising is estimated to affect approximately 250 million Facebook and Instagram users in Europe.
source: www.techworm.net
