Google Reverses Cookies Closure in Chrome to the Relief of Advertisers

Google is cancelling its plans to kill off third-party cookies in Chrome, it said in ablog poston Monday.

Cookies are small bits of data that track browsing histories across the web to serve personalized ads to browsers.

It also gave Google much more control over valuable consumer data.

Google initially planned to kill off third-party tracking cookies in Chrome by 2022, but wasconstantly met with setbacks.

Google declined a request for comment.

It’s also imperative to Google’s shareholders that advertisers return.

Google isn’t killing off Privacy Sandbox entirely, and will still make the APIs available.

It’s also available forFirefox,EdgeandOpera.