Not only will the fake reviews disappear, but businesses will face penalties for using them to begin with.
“That’s why we take fake and/or incentivized reviews and ratings on businesses very seriously.”
Google outlines the various rules and penaltieson its support website.
Among the penalties is a sanction where the business won’t be able to receive new reviews or ratings.
In addition, all existing ratings will be unpublished, leaving the business review section completely blank.
Unlike the prior two restrictions, this one doesn’t appear to have a time limit.
Businesses can appeal the decision bysubmitting an appeal form.
Google says it’ll review those cases.
