The effect is that your site may get a boost in Google Search.
Spam content has long been a problem with online search and hasonly been exacerbated in recent years.
There are plenty ofRedditthreads andTikTokvideos complaining about the quality of Google Search.
Site owners have been complaining of lower-quality sites usurping theirs because these sites are gaming the system.
The frustration lies in the current pay-per-click ad-based model online in which sites sell ads against website traffic.
The more clicks a site can bring in, the more revenue it can generate with ad clicks.
Plus, readers may be left annoyed by clicking on an article that doesn’t necessarily answer their question.
Over the past year, Google’s online search market share fell by 4%, according toGS Statcounter.