Documents were also leaked to Mike King ofiPullRank.

In fairness, it’s still uncertain how useful this leaked information is today.

Google also tends to tweak its Search algorithm on a regular basis.

Still, it’s a rare look behind the curtain of Google’s core business.

Google is the most dominant player in online search,holding over 90% market share.

Ads sold against Search results is also the company’s main revenue driver.

Last year, Google generated$175 billion in revenue from Search alone.

Publishers, blogs and other small sites that do make good content are caught up in this struggle.

Thespam site problemis only being made worse by AI-generated content.