CES 2023 Will Focus on More Than Just New Tech

CES kicks off Jan. 5 in Las Vegas.

CES is a massive in-person tech industry event, attracting thousands of companies.

In prior years,artificial meat from the likes of Impossible Foodsheadlined the conference.

All of that’s on top of the usual lineup ofnew TVs,laptopsandrobots.

The major companies and much of the tech media, however, pulled out as COVID surged yet again.

CTA officials thought long and hard about whether to pull the plug on the 2022 event, Shapiro said.

CES 2022 ultimatelydrew just 44,000 attendeesand was cut short by a day.

That compared with 171,000 people in January 2020 before COVID overwhelmed the US in March.

While CES won’t require masks or vaccinations, it is strongly recommending both.

There are other, harder to define, benefits, too.

“It’s serendipity, discovery,” Shapiro said.