The speculation surrounding Apple’s potential move into smart glasses is growing.
Apple is expected to develop smart glasses that are designed with broader mass-market appeal than its Vision Pro headset.
The program reportedly started in late October.
It’s not uncommon for Apple and other tech companies to host internal focus groups ahead of product development.
Internal research like this doesn’t guarantee they’ll ever see the light of day.
But the study is another sign of Apple’s interest in this area.
Apple didn’t immediately respond to a request for comment.
The products are expected to launch in 2027.
Apple currently sells the $3,500 Vision Pro headset, which has remained a niche product.
The smart glasses would likely hit a significantly lower price point.
