However, tech giant Apple is yet to make its AI debut.

With the sudden rise of generative AI, we might see the Cupertino giant take the AI route.

Eddy Cue, the head of services, is involved in the AI project.

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Giannandrea is said to be overseeing the development of the underlying technologies for a new AI system.

In the meantime, Federighis software engineering group is adding AI to the next version of iOS.

The company is also testing generative AI for internal customer service apps within its AppleCare group.

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Apple is reportedly likely to spend $1 billion annually on AI research.

source: www.techworm.net