The chips, likely to be called M4, are expected to launch later this year.

Representatives for Apple didn’t immediately respond to a request for comment.

Apple’s moves to emphasize the AI technologies in its chips is hardly a surprise.

Qualcomm, Intel and AMD areincreasingly talkingabouthow their chipscanpower AI taskson smartphones, tablets, computers and servers.

AI chip darling Nvidia, meanwhile, has pushed its efforts topower the computers behind many AI technologieseven further.

Meanwhile, millions of people have continued to explore how these technologies can impact their work and everyday life.

Apple’s renewed emphasis on AI won’t just be limited to its chips.

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