Prime Video viewers will soon be able to purchase Amazon products via commercials on the streaming service.
Once live, the new ads will appear during Prime Video TV shows, movies and live sporting events.
The shoppable carousel ad format offers a variety of products.
Once they’re finished, the commercial will continue playing.
Interactive pause ads will appear when viewers hit the pause button on the Prime Video content they’re watching.
They’ll appear translucent on screen with “Add to Cart” and “Learn More” overlay buttons.
Amazon didn’t immediately respond to a request for comment.
Amazon introducedads on Prime Videoin early 2024, joining the ranks of streaming competitors that also offerad-supported tiers.
Note that live sports and events programming will still include commercials, and trailers will appear before on-demand content.
