SEMRush took data from 20,000 anonymous users who made 455,368 unique searches.
It then looked at how long it took them to make a subsequent action.
For these people, they may have actually found what they were looking for.
This totals to 27.6%, which was then rounded up by SEMRush.
Satisfaction wasn’t something measured in this study, just click behaviors after making a Google Search.
Keyword changes happened more often on mobile, at 29.3% versus 17.9% on desktop, SEMRush found.
Typos on a small screen could be a culprit.
On desktop, the study also found that 25.6% of results were “zero clicks.”
This means a person didn’t press a link after making a query.
Complaints over Search’s faltering reliability continue to come up in online discussions and articles.
Even then, Google’s earnings came short of analyst estimates.
